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Bruna Araceli Talks About Her New Activewear Brand Salt Society

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Salt Society ( has become one of the most talked about activewear brands of 2023. It has gained a reputation for keeping up with all the current trends as well as empowering women. With their prices so low, it is hard to find the same activewear range at a similar price.

Since being launched, Salt Society has gained a loyal following. Many of the new fashionwear offerings have been featured on TikTok. The brand has become so popular that some high profile celebrities are known to shop there.

So, what makes this brand stand out, and why has social media exploded with excitement at all the new fashion ranges from Salt Society? I decided to sit down with the founder of Salt Society and find out why the activewear brand is different from the competition.

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First of all, please introduce yourself

My name is Bruna Araceli Dealmeida, and I am a 30-year-old Latina entrepreneur and creator who grew up in Boston and is originally from Brazil. I have a degree in global business and marketing from Suffolk University, which provided me with the skills and knowledge to launch and grow my own fashion store called Salt Society. As someone who is deeply interested in fashion and fitness, I saw a need for activewear that was both stylish and eco-friendly, and that could be worn both in the studio and on the street. This led me to create Salt Society, a brand that offers comfortable, stylish, and eco-friendly activewear for women. Today, Salt Society is rapidly growing, and we are committed to offering our customers even more options for eco-friendly, stylish activewear that empowers them both in and out of the gym.


You have launched a fashion store called Salt Society(, why did you decide to launch the popular store?

I decided to launch Salt Society because I live and breathe activewear. Whether I’m running errands or going from the studio to brunch, activewear has become a lifestyle for me. Originally, Salt Society was focused on Brazilian-made swimwear, but I wanted to expand the brand to include activewear and athleisure because I believe that the concept of “salt” ties into both categories. Salt is what makes us, and it can come from both the sea and sweat. As a first-generation immigrant and a woman in business, I also saw this as an opportunity to create a brand that empowers women and showcases the beauty and culture of my Brazilian heritage. Today, Salt Society is known for its comfortable, stylish, and eco-friendly activewear that can be worn both in and out of the gym, and we are committed to expanding our offerings and continuing to empower women through fashion.


When did you become interested in fashion and when did you realise that fashion can empower people?

I became interested in fashion at a young age through reading fashion magazines and admiring the style of people around me. I realized that fashion can empower people during my own experiences with activewear and seeing how having the right clothing can motivate and empower me to be active. Through Salt Society, I have been able to combine my passion for fashion with my love for fitness and create activewear that not only looks great but also empowers women to lead a healthy and active lifestyle.


You say you have a passion for fitness, so how did your passion for fitness help you understand what activewear women want?

My passion for fitness has helped me understand what women want in activewear. My firsthand experience with different types of activewear has allowed me to identify gaps in the market and stay up-to-date with industry trends and innovations. By prioritizing comfort, functionality, durability, style, and versatility in my designs, I have been able to create activewear that not only looks great but also performs exceptionally well, empowering women to live active, healthy, and fulfilling lives. My connection with customers on a deeper level has allowed me to create activewear that meets their needs and preferences, exceeding their expectations. Ultimately, my passion for fitness has been a driving force behind Salt Society’s success, allowing me to create activewear that empowers women to feel confident and supported while reaching their fitness goals.

Bruna Araceli

How important is it to have the right exercise clothing when hitting the gym?

I believe having the right exercise clothing is essential when hitting the gym or engaging in any physical activity. The right activewear can provide many benefits, including comfort, support, flexibility, and breathability. It can also enhance performance by allowing for greater range of motion and reducing distractions and discomfort.

When you’re working out, the last thing you want is to feel self-conscious or uncomfortable in your clothing. Wearing activewear that fits well, feels good, and looks great can boost your confidence and motivation, making it easier to stay focused and committed to your fitness goals.


So, a lot of people know how clothing can help empower a person for interviews and while at work, but how can activewear empower a person at the gym?

At Salt Society, we prioritize the design and development of activewear that meets the needs and preferences of women, ensuring that our customers feel confident, comfortable, and empowered while working out. We believe that the right activewear can make a significant difference in your workout experience, helping you to achieve your fitness goals with ease and enjoyment.

Having the right activewear set can make all the difference in your fitness journey. Not only can it help you look and feel good, but it can also improve your overall performance and keep you motivated. A high-quality activewear set should provide comfort, support, and durability, allowing you to move freely and confidently during any physical activity.


You have gained a lot of exposure for the activewear you stock, why do you believe people are shopping with you rather than your competition?

Investing in activewear that fits well and feels comfortable can boost your self-esteem and make you feel more committed to your fitness routine. With the right activewear, you’ll feel ready to take on any challenge and push yourself to new heights. Whether you’re hitting the gym, going for a run, or practicing yoga, our activewear sets are designed to support you every step of the way.

At our company, we understand the importance of activewear in your fitness journey. That’s why we prioritize creating activewear sets that not only look great but also provide exceptional performance and support. We believe that with the right activewear, you can feel empowered and motivated to achieve your fitness goals and live a healthier, happier life.


Your prices are some of the lowest I have seen, how do you manage to keep your prices so low?

There could be several reasons why Salt Society is gaining a lot of exposure and customers compared to its competitors. Firstly, Salt Society’s focus on sustainability and ethical manufacturing practices may be attracting customers who want to support a brand that is making a positive impact on the environment and society. In today’s world, more and more consumers are looking for brands that align with their values and prioritize sustainability.

Salt Society’s focus on community-building and empowering women in their fitness journeys may also be a reason for its popularity. By providing resources and support to women as they work towards their fitness goals, Salt Society is creating a community of like-minded individuals who can motivate and inspire each other. This sense of belonging and support may be a powerful motivator for customers to continue shopping with the brand. Overall, Salt Society’s commitment to sustainability, quality, and community-building may be why customers choose to shop with them.


Your prices are some of the lowest I have seen, how do you manage to keep your prices so low?

As a brand, we believe that high-quality activewear should be accessible to everyone, and we strive to make that a reality through our pricing strategy. While some activewear brands mark up their prices to maximize profits, we take a different approach. By keeping our overhead costs low and prioritizing efficient manufacturing processes, we’re able to offer high-quality activewear sets at competitive prices.

We also prioritize building long-term relationships with our suppliers and manufacturers, which allows us to negotiate lower prices for materials and production. By working directly with our suppliers and manufacturers, we’re able to avoid middlemen and pass the savings on to our customers.


A lot of your activewear uses eco-friendly fabrics, why did you make that decision?

At Salt Society, we’re focused on providing high-quality activewear that inspires confidence and promotes sustainability. As we continue to grow, we’ll expand our product line with new designs and styles, while remaining committed to eco-friendly manufacturing practices. We’re also looking to expand our global reach through partnerships with retailers and distributors, as well as enhancing our online presence. Our ultimate goal is to become a leading activewear brand that empowers individuals to achieve their fitness goals while making sustainable choices for the environment. We’re excited about the future and the opportunities that lie ahead for Salt Society.


With a finger on the pulse of the latest trends and a passion for pushing boundaries, get ready to join the movement and experience the Salt Society difference for yourself!


For more information, visit or follow us on Instagram @saltsociety.



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