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Imagine standing 1,680m above sea level with mountain views as far as the eye can see and setting off on a 100mph zipline where you will fly like a falcon for 2.83 kilometers. Now imagine experiencing all of this whilst still being within a few hundred metres of the Houses of Parliament and the London Eye.

From today, anyone visiting London can experience a taster of the record breaking world’s longest zipline – recently opened in Ras Al Khaimah, the adventure tourism hub of the Middle East, thanks to the launch of the world’s first augmented reality (AR) zipline experience, dubbed The Jebel Jais Flight London at Zip Now London in the heart of the capital.


Created in partnership between the Ras Al Khaimah Tourism Development Authority (RAKTDA) and Zip Now London, visitors will get the physical thrill of riding the world’s longest and fastest urban zipline, situated in Waterloo, whilst enjoying the views from the Guinness World Record setting Jebel Jais Flight zipline thanks to the latest Augmented Reality technology.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority which is actively promoting Ras Al Khaimah in the UK market, said of the new experience: “With world leading experiences such as the Jebel Jais Flight we’re transforming Ras Al Khaimah from an undiscovered Emirate to the adventure hub of the middle east, making our stunning mountain range accessible and enjoyable for the first time.

The Jebel Jais Flight London is giving adventure seekers a completely unique way to experience riding a record-setting attraction from an undiscovered part of the globe, but from right here in the heart of the city. By combining the fantastic ride of Zip Now London and the latest 360 video and augmented reality technologies, we’ve created a world first experience people can enjoy all summer long.”

Barry Shevarin, CEO of Zip Now added: “This amazing partnership with Ras Al Khaimah Tourism Development Authority has enabled the most exciting and innovative urban ziplining experience ever. Not only are our lines carrying more people further and faster than before, but now visitors can transport themselves to the top of Jebel Jais Mountain in Ras Al Khaimah and experience the attraction that everyone in adventure tourism is talking about.”

The Jebel Jais Flight London can be booked at

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