There are lots of subscription box’s available, which includes believe it or not a cigar subscription box, and there are also beauty subscription box’s, but there are not many for children. One person who saw a gap in the market for a new subscription box for children was Kelly Massad who is based in Toronto, Canada.
Kelly came up with the idea to launch the first and only Petite Princess Subscription Box service. The idea came when she was working at a Kindergarten when the idea struck her like a blast from a magic wand.
“Four-year-olds are wildly imaginative and I noticed how interested the little girls were in all things princess, glitter and hair braiding. One day one of the girls wore a small tiara to school, which prompted all the other girls to want a turn. All day the girls passed this tiny tiara around and took turns being their own kind of princess. As I watched each girl try the tiara and saw their faces light up in awe as they all ran to the bathroom mirror to see how it looked, I was amazed at how one small hair accessory ignited so much imagination, confidence and excitement.”
Since Kelly launched her Petite Princess subscription box service it has gained huge exposure. Parents are loving the subscription box service, and when looking at why children receive, it’s not surprising why it has become so popular.
We decided to sit down with Kelly and learn more about her Petite Princess subscription box service.
You have launched the Petite Princess Box subscription box, for those that don’t understand what a monthly subscription box is, May you please explain?
Our monthly subscription box is an exciting way to receive unique princess accessories and items for girls ages 3-7. Every month our Petite Princess Castle sends out monthly enchanted themed boxes that include 4 princess themed accessories and unique princess items that arrive right to your castle doorstep!
There are a lot of subscription box services available, what makes your service so different?
Our subscription service is different for a few reasons. To start, we are the original princess subscription box on the market. The Petite Princess Box provides quality experience for our subscribers in that it not only provides high quality accessories and unique items at an affordable price, but more importantly provides a rare bonding experience and an opportunity for imaginative play all in one box.
How did you come up with the Princess Dreams subscription box idea?
I was working at a Kindergarten class, when the idea struck me. Four year olds are wildly imaginative and I noticed how interested the little girls were in all things princess, glitter and hair accessories. One day one of the little girls wore a small tiara to school, which prompted all the other girls to want a turn. All day the girls passed around this tiara taking turns being their own kind of princess. As I watched this all happen, I was amazed at how one small accessory ignited so much imagination, confidence and excitement. I knew creating a box full of these accessories and items would only spark the imagination of girls all around the world.
Can you explain what type of things children can expect to receive each month?
Subscribers to the Petite Princess Box will receive a monthly themed box that includes 4-5 princess themed accessories and unique princess items. Each month our box has a new theme like Mermaid Princess, Vintage Tea Party Box, Unicorn and more.
So, how does the subscription box service work?
Once subscribed, Petite Princesses will receive a new box every month!
What age is The Petite Princess Box service aimed at?
Of course we invite all ages, however most of our subscribers are between the ages of 3-7.
Each month, the box has a new theme and with themes like the Mermaid Princess Box, how do you decide which themes to choose?
Just like the princesses, I use my own imagination. I put myself in the shoes of myself when I was that age and try to really picture the sort of items and themes I would enjoy as a little girl.
I know that parents can order a monthly subscription box for their daughter, but can people order a yearly subscription as a birthday present for a grandchild or a loved one?
Yes! We offer one time gift subscriptions as well.
You have received amazing reviews about your service, how does it make you feel when you hear parents say their child’s face lights up each time their receive their monthly present?
Extremely happy! Aside from it being a business, the only thing that has kept me motivated is the response and reactions I get from parents who truly love the items that their princess receives each month. It is definitely a magical experience.
Is this service available worldwide or is it pacific to one country?
One of the most incredible things about your new business is that you started it with just five hundred dollars, are you surprised by its success?
I am. Of course my goals are always bigger than the success I am at now, I hope to grow it to the potential that I truly see it reaching.
There must have been some pitfalls on the way to your success, can you share them with me?
Having enough time has been the biggest pitfall. Working a full time job and finishing a Masters Degree really robbed me of the time I felt I needed to grow the subscription box to the potential I wanted it to be at. However, once I put time and effort to build it, I noticed a huge increase in sales and its motivated me since to dedicate as much time as I can working on it.
What is the biggest thing you have learnt about yourself while running your business?
I’ve learned that nothing is black and white when running your own business. It requires hard work, failures and successes. Some days are better than others but for the most part the success in the end and even the failures helps build your experience as an entrepreneur
If you could go back to those first few months of running your own business, what advice would you give yourself?
Don’t purchase too much product, thinking you are going to sell that many boxes the first month! It takes time for things to get built and starting slow and steady is sometimes the best way to do things. I would also tell myself not to give up, sometimes it takes years to see success in something!
For more information on the subscripton box service, please visit https://www.petiteprincessbox.com/