British Airways have had many complaints over the years, some passengers have said that their service has gone down hill in recent years and want to know what has happened to that magical service that separated British Airways from other airlines. One passenger who would agree that British Airways has lost it’s X Factor is Hasan Syed who purchased a promoted tweet through Twitter to warns others about flying with the airline.
Instead of just complaining to British Airways customer service department, Hasan Syed decided he would use modern technology to show his anger while at the same time tell millions of Twitter users not to use the airline.
Hasan purchased a promoted tweet with the message “Don’t fly @BritishAirways. Their customer service is horrendous.” after he became angry that the airline lost luggage belonging to his father.
Normally promoted tweets are bought by large organisations to promote their service or product who want to attract a large audience, however Hasan decided he wanted to use the advertising platform to warn other passengers about flying with British Airways.
The promoted tweet seems to have worked, British Airways who were shocked with the advertising tweet have asked Hasan to send them his baggage reference directly to them so they can find his luggage.
British Airways in response to the promoted tweet released the following statement: “We would like to apologise to the customer for the inconvenience caused. We have been in contact with the customer and the bag is due to be delivered today.”
It seems modern technology is going to cause a huge headache for airlines that offer a rubbish service and could damage their business if more people start to use promoted twitter tweets to tell people about the rubbish service that they receive.
By Geoff Tims