The Cyprus Tourism Organisation (CTO) predicts that 2017 will be a record-breaking year with over three per cent year-on-year increase in visitors recorded from January to March (3.6 per cent).
Rooster has been briefed to raise awareness of Cyprus as a safe, accessible destination with the perfect year-round climate to support the country’s strong growth in tourism. The agency will be responsible for all B2B and B2C, pro-active and re-active media enquiries. This will include developing and implementing an effective PR plan, news generation, press trip co-ordination and crisis management as well as managing the destination’s social media channels.
Cyprus received 99,503 UK visitors from 1st January to 31st March 2017 – a 3.6 per cent increase compared to the 96,009 UK visitors to Cyprus from the same period in 2016. 2017 is expected to be Cyprus’ biggest year yet for tourism, following an historic 3.2 million arrivals in 2016. The U.K is the top market to Cyprus with more than 40 per cent of total arrivals.
Mr Orestis Rossides, UK Director of the Cyprus Tourism Organisation, said: “Visitor figures for 2017 are looking positive and this upward trend is only set to continue. Many travellers are already turning to Cyprus for its year-round sunshine, stunning landscapes, world-class spas and range of activities.”
Cyprus – the third largest island in the Mediterranean – attracts over two million tourists annually. Cyprus is a year-round island appealing to a wide range of personal tastes and lifestyles, from families and couples, to the most discerning of culture and nature-oriented travellers.