According to a recent report, people spend 6.4 hours each week reading their emails. This type of communication has become an important way for people to contact with one another, and the perfect tool for a brand to contact and communicate with their customers.
Email marketing with the right list is the perfect, affordable, and smart way to find new customers, grow the business, and increase sales.
National Data Group, a leading provider of email list’s have explained the benefits of email marketing and why more businesses no matter what size they are should conduct email marketing.
- Stay In Contact With Customers – Business and Consumers
Emails are a powerful way to keep in contact with customers and to keep them informed.
- Reach customers in real-time
Emails allow you to keep in contact with customers in real-time. That means if you have important news to share then this information can be shared with the customer within minutes. This is important when you have a sale on, a new product, or an event to launch.
- Emails provide better engagement with customers
An email allows for better engagement with the customer. When sending out an email to a customer and including a link to the website, it provides the customer with a way to connect to the business.
- You can measure results with email marketing
Email marketing is one of the best ways to measure results. It allows business owners to see what campaign works and which campaigns need improvement.
- Email marketing is affordable
Email marketing is one of the most affordable marketing tools available. It is more affordable than newspaper advertisements, radio advertisements and TV advertisements, and can provide better results.
- Messages can be targeted
Email marketing allows a person to target their audience with the right message. It can also be used to encourage a person to make a purchase or are at the stage of only thinking about making a purchase.
- Brand Awareness
Email marketing is one of the most powerful ways of promoting a brand for a fraction of the cost of radio and television promotion. It is a much faster medium to promote a brand with higher results.