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This interview is an excerpt from Kevin Gianni's The Healthiest Year of Your Life, which can be found at http://thehealthiestyearofyourlife.com. In this excerpt, Craig Pepin Donat shares on the experiences that led him to write The Big Fat Health and Fitness Lie.
The Healthiest Year of Your Life with Craig Pepin Donat, a certified
personal trainer and author of The Big Fat Health and Fitness Lie.
Kevin: Good evening, everyone. So Craig, you've been in the
fitness industry for over 26 years and with that, I imagine comes a bit
of wisdom. Why don't you start with your story and how you've gotten to
where you are now?
Craig: Sure Kevin. Well, first of all, I started out in the fitness industry as a personal trainer making $3.50 an hour.
Kevin: Wow.
Craig: So I've been in it for awhile and I grew through the
ranks in the fitness industry to the executive level. I was the
president of two of the largest fitness organizations in the United
States. I was the Executive Vice President of Sales and Marketing for
the largest chain of fitness clubs in the world operating in 11
countries. I also successfully owned and operated my own fitness
company. I've visited 30 countries and evaluated health and fitness
trends all over Russia, Asia, Europe. I've been to dozens of fitness
conventions, purchased millions of dollars worth of equipment,
supplements and other health and fitness related products and I've also
had the ability to train thousands of health and fitness professionals
around the world and help them to help other people improve their
lives. So this really kind of led me to where I am today, which is to
where I just got to the point where I want to do something more and
that's why I wrote my book The Big Fat Healthy Fitness Lie and founded
Fit Advocate.com so that I could create a platform to protect and
enhance the lives and health and fitness consumers.
Kevin: Now you just mentioned your book, The Big Fat Health and
Fitness Lie which I absolutely love. What is the big fat fitness lie.
Let's just lay it on the table.
Craig: Why mince words? Let's dig right in. The lie is that
there are these billion dollar industries out there getting richer
while we get sicker and fatter and with all the so-called solutions
available for losing weight and improving our health, we are literally
in the worse shape in the history of modern civilization. There's big
profit in sickness and in fatness, and a lot of times people question
that and they think, "Oh, well we live in the United States, we're in
great health and we have the best health care system" which is a
complete fallacy. Here's an interesting fact that people should be
aware of, we're approaching some 300 million people in the U.S. and we
have every year 200 million diseases that are diagnosed for conditions
that could be prevented with simple lifestyle changes.
Kevin: Wow.
Craig: And we spend in the United States, 270 billion dollars on
3.7 billion prescriptions written to, not to cure anything because
there's really very few cures in modern medicine, medicine is meant
mostly to mask our symptoms. So taking into our bodies a lot of toxic
chemicals and you know there's so much confusion out there and
misinformation about health and fitness. So there's a huge opportunity,
unfortunately, for people to make big money on the lack of knowledge
that people have about how to lose weight,
improve their health, get in shape and live better. So millions of
people are out there paying thousands of dollars that have no chance of
helping them achieve their goal and that's really the big fat lie.
Kevin: And let me just ask you this, you've been on the other
side, you've been a part of the industry that is making a lot of money
in the fitness clubs and the organizations and everything. When did you
suddenly say, "Hey, you know, maybe I need to educate people about
this."
Craig: Well, first of all I never felt that the club industry was a bad industry.
Kevin: Okay.
Craig: And in my book I still am a big proponent of joining a
fitness center for the average person, there are, of course, some
caveat of how to get a quality club. I have an article on the ten worst
tricks for the fitness industry. So I try to expose the things that I
think are bad but there's also a lot of good too, but what I did notice
while I was operating all of these clubs and trying to help people is
that I would talk to thousands of consumers, face to face. For a big
part of my career, my job was to get out there and help, work with
people in the field, club operators, managers, sales people, fitness
staff members, personal trainers, to talk to them about how to help
people make decisions that are good for them and the guiding principle,
of course was always don't focus on making money, focus on helping
people and you will make money as a natural result, as a natural
bi-produce of helping people. That's always been one of my guiding
principles, but in speaking with all these consumers, you find that the
average person spends thousands and thousands of dollars on products
and services that have no chance of helping them. They spend hours and
hours of wasted time on information that will never help them improve
their health or change their lives. So I got tired, frustrated and
really kind of outraged at all of the quick fix solutions that are out
there that people jump from one to the other and without really
understanding the true cause of why they're in such poor health. So I
wanted to try to educate them on all of the things, the lies the
deceptions while also trying to give them simple solutions for how to
improve their health, how to lose weight, how to get in shape, how to
live better, how to feel better with no tricks and no gimmicks for the
rest of their lives. That's really what the big fat health and fitness
lie is all about and that's really what Fit Advocate website is all
about.
Kevin: And you take a different approach in your book as opposed
to a lot of the other books that I've read about health and fitness and
it's related to addiction. You say addiction feeds this whole lie. What
do you mean by this?
Craig: Well, many people live a self-inflicted toxic lifestyle
that destroys their health and feeds this lie. So what do I mean by
that? Well, the definition of toxic, first of all, is poison and in our
society we are surrounded by poisons, in our air, it's in our water,
some of them we can't avoid and many of them we can, however. A lot of
these poisons, they're not going to kill us today, but instead what
they do is they slowly and quietly deteriorate and destroy our health.
There's two specific types of poisons or toxins that I talk about that
create these health problems. The first, of course is chemical
exposures. There are thousands of untested chemical combinations in our
food supply to improve taste, texture, color or to extend shelf life.
There are low calorie,low carb foods laced with toxic sweeteners that
has contributed to obesity and diabetes. We've been conditioned to
believe that sodium fluoride, for example is good for our teeth. Yet
it's a known chemical waste bi-product of the aluminum and phosphate
fertilizer industry. This chemical has been pumped into our water
supply and put into our dental hygiene products for years but
fluoridation has been flatly rejected by many developed countries
because of the dangers and the lack of really any scientific evidence
of any health benefit. Beyond that, we have toxic chemicals in our
household products, our cleaning products, personal hygiene products.
Fruits and vegetables have been treated with herbicides and pesticides.
Chickens and cows are fed ground chicken and beef. Then pumped full of
antibiotics to stave off disease from the horrific conditions in which
they live and where they're slaughtered. So we have all of those, you
know, all of this chemical toxicity. That's the first concern.
The second is the biggest toxic exposure which is related to stress,
and people don't realize this but as much as 80% of all disease is the
result of stress
and having had the ability to travel all over the world and visit, you
know, I believe I've been to over 40 countries now, you find that we in
America are the most stressed out country on the planet. We work more
than any other activity other than sleep. Just think about our normal
lives, we wake up every day and we're running on empty from morning to
night. We've got the pressures at work, at home, the challenges
sustaining some sort of happy relationship with our significant others.
We've got the demands of the kids, trying to pay the bills. We have all
of the negativity in the news. We're all trying to live the American
dream which is predicated on financial freedom, but the truth is only a
fraction of people out there actually ever realize the American dream
and the rest of us are simply trying to get by, and, you know, we're
buried in a mountain of debt. All of these things add up to a lot of
worry and stress and to cope with this stress, what do we do? We drink,
we smoke, we take drugs, we over eat, we eat the wrong foods and we
spend hours in front of the television or surfing the internet. All of
these activities, unfortunately make us fat, lazy and out of shape, and
what happens is this poor health that's created from this self
addictive lifestyle creates, and opens the door for these big fat
health and fitness lies. One of them is companies that market,
manufacture and market and sale products that have no chance of helping
us and then, of course, the worse thing is when we look to synthetic
chemical compounds, prescription drugs,
as the first line of defense to handle our self inflicted health
problems. So we really have a lot of issues that we have to deal with
in order to be healthy, but people need to understand the basis of
where it starts, the cause.
Kevin: Yes. How does someone take that sort of addiction or quote unquote addictive personality and turn that into fitness success?
Craig: Well the first thing they have to do is identify it.
Kevin: Yes.
Craig: You have to realize it. Here's, here's a fact that's
pretty important that people should know about, the number one reason
that people give for not exercising regularly is that they don't have
enough time, okay. Yet the average American watches four and a half
hours of television a day. So there's an issue there with priority and
people have to understand that time is the most important and the most
valuable thing that we have because once it's gone you can't get it
back. If you want to improve your health, you have to make time to do
all of the things that are necessary to improve and enhance your health
and your life and it's not just exercise but it is one of the key
components. So they have to first understand the issues and then have
the right motivation and set the right priorities to get them to where
they need to be.
To read the rest of this transcript as well as access more
information on creating and living a healthy lifestyle and hear from
other health experts just like Craig Pepin Donat please visit http://thehealthiestyearofyourlife.com.
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